Within the Suja line is the Organic 1-Day Renewal, a collection of juices designed to help jump-start a healthy eating program. Select Suja flavors are available in 46- and 59-ounce, multi-serve bottles, sold at Target, Kroger and Publix. The line consists of 14 SKUs, and includes flavors such as the low-sugar, greens-heavy Mighty Dozen and spicy, tart, probiotic-infused Daybreak Probiotic. This partnership led to Suja being named the 2014 Supplier of the Year by Whole Foods Market.”Īlso in 2014, Suja introduced Suja Essentials (which is now just known as Suja), a line of high-quality, organic, non-GMO cold-pressed juices. Over a few years, the total donations were nearly $1 million, which for a startup, is unheard of in terms of early philanthropy. “As part of the Suja Elements Cause Collective, 20 cents from every bottle sold went to non-profit organizations across the country. “Suja partnered with Whole Foods Market to co-create a new line called Suja Elements, an exclusive line of mission-driven, cold-pressured smoothies at an accessible price point,” says Church. Suja started out with several flavors of organic, non-GMO, HPP juice in 16-ounce bottles, which would later become the core of Suja’s Classic line of cold-pressed juices. “When we began Suja, we knew that to achieve our mission of democratizing organic juice that we would have to build a cost structure that would permanently support the scale and economics that will enable Suja to become not only a $500 million brand, but also a profitable entity that is able to ensure long-term commitment to affordable organics.” That’s an amazing growth trajectory and penetration in just five short years,” says Church, co-founder and CEO. “When we started five years ago, we were only 5% of the ultra-premium juice segment.

Lawless, Ethans, Brennan and Church formed Suja, which means long, beautiful life, and embodies the promise that flows from the cold-pressed beverages it delivers in each and every bottle. Enter Jeff Church, founder and CEO of Nika Water, La Jolla, Calif.

Suja juice